Detergent has increased significantly in the fourth tier citi

       Looking back on the past year, laundry detergent showed double-digit growth in all cities. Among them, the growth in cities and towns at county level and below is particularly prominent, and has driven the growth of the national market. For laundry soap and detergent powder, low-grade cities and towns still contribute% of the total sales amount. The sales amount of laundry detergent in these cities last year accounted for 359%, but this proportion has increased by nearly 2 percentage points compared with 2018. At the same time, from November 2018 to November 2019, the sales of laundry detergent in low-grade cities and towns grew faster than that in the whole country, reaching 419%. Considering the huge population base of these low-grade cities and towns and the strong consumption demand brought by them in the future, it is likely that the detergent market will continue to develop vigorously in 2020, and large packaging specifications will become the focus.
       In recent years, with the promotion of manufacturers and the improvement of consumers' acceptance of laundry detergent, large packaged laundry detergent (3 liters and above) has developed at a high growth rate. After 3 liters became the mainstream packaging in the market (the market value of 3 liters of laundry detergent accounted for 30%), the manufacturer introduced over 4 liters of super packaged laundry detergent through promoting or larger packaging, hoping to drive the sales growth. The sales data show that the laundry detergent with more than 4 liters has increased at a rate of 117%, accounting for 7% of the total amount of laundry detergent.
       Innovation drives new demand, and the market segmentation trend is obvious
       In the last two years, 36 new products have appeared in the laundry detergent market in China. These new products have contributed 13% of the sales share in the rolling year in November 2019. Innovation has driven new demand. In the process of introducing new products, major manufacturers have continuously innovated the additional functions and selling points of laundry detergent, such as soft clothes, various floral and fruity fragrances, and detergents designed for machine washing or hand washing. In addition, with the continuous improvement of people's requirements for nature and health, some manufacturers have also introduced natural plant formulas. In a word, the continuous enrichment and segmentation of laundry detergent products not only meet the different needs and preferences of consumers, but also tap into the market development points to some extent, thus driving the further development of the laundry detergent market.